Work

Led content design and UX content production for the launch of a new brand and digital platform.

Scaled and localized UX content for more than a dozen global markets.

Applied research insights to modernize UX content for a critical transfer experience.

Led content design and UX content strategy across 12+ initiatives to improve advisor and consumer experiences.

Consolidated nine disconnected websites into a unified, user-centered platform through strategic content architecture.

Designed content and IA structure for a new site focused on expanding clinical trial access.