Unifying Disparate Experiences

Streamlined a fragmented web ecosystem of nine websites into a seamless, user-centric experience through strategic content architecture and design.

Challenge

Apollo Global Management faced a fragmented digital experience. With nine separate websites – each with its own information architecture (IA), taxonomy, and brand identity – users struggled to navigate a disjointed ecosystem.

To create a seamless, future-ready web experience, EY was brought in to consolidate and unify these disparate platforms into a single, user-centric website.

My Role

As the lead content designer and strategist, I delivered the foundational work to ensure the new site’s IA was intuitive, scalable, and aligned with user needs.

I managed a comprehensive site audit, lead an in-depth competitive analysis, and defined a high-level IA rooted in a role-based approach to create an intuitive experience for Apollo’s diverse user base.

Untangling a Complex IA

Conducted a full audit of Apollo’s nine websites, analyzing structure and more than 120 individual pages to identify content gaps and opportunities for consolidation.

This work provided a clear roadmap for streamlining and restructuring the information architecture.

Finalized scope of web properties to bring into the unified experience.

Uncovering Competitive Insights

Led an exhaustive competitive audit, evaluating how industry leaders structured their digital ecosystems and labeled key services and information.

This analysis helped shape what differentiated and user-friendly IA for Apollo could look like.

Sample of research findings and competitive IA insights.

Defining the future IA

Developed a high-level IA aligned with the role-based framework that Apollo adopted. This approach allowed users – whether investors, clients, or partners – to easily find relevant content.

Worked iteratively with cross-functional teams to refine the navigation, sitemap, and taxonomy, ensuring a balance between business goals and user needs.

Overview of proposed IA and navigation recommendations.

My Impact

  • Delivered a unified, modern information architecture, consolidating fragmented investor touchpoints into a seamless journey.

  • Improved overall customer satisfaction, reinforcing Apollo’s credibility and brand consistency.

  • Increased in user engagement by 91% through stronger usability and wayfinding.

Before and after comparison of initial sitemaps with our integrated sitemap proposal.