Solventum | From Vision to Launch
The Project
Bring a new healthcare brand to life—fast. 3M partnered with EY to launch Solventum.com, a net-new U.S. website for its healthcare spin-off. The site needed to establish brand credibility, serve two key business lines, and meet a tight MVP deadline—with no existing voice, structure, or UX standards.
The Strategy
Align stakeholders, build from scratch, and scale quickly. I led content design and UX copy for the Dental and Health Information Systems divisions, delivering 60+ pages. I also built the content strategy, structure, and frameworks that brought the brand to life—and made the work repeatable.
Why It Matters
This project turned a blank slate into a functioning digital ecosystem. I helped:
Design content for 60+ pages, including category and product-level content for two core business units.
Build scalable frameworks to support content production, stakeholder alignment, and page hierarchy.
Enable global expansion through clear documentation content strategies and systems.
Services
Content Design, UX Writing, Information Architecture, Content Strategy, Page Strategy, Content Audit, Project Management
Defining the Vision
Identified user goals, business priorities, and key actions through discovery sessions with divisional stakeholders.
Audited 250+ pages from 3M.com to assess existing content types, structures, and gaps.
Used audit insights to shape a unified content strategy tailored to the needs of the Dental and HIS business lines.
Developed a future-state content model and workflow to support consistency, scalability, and efficient cross-team content production.
Content audit documentation and user research findings showing audience-specific needs.
Establishing Frameworks
Defined page requirements and content hierarchies for key templates (e.g., category landing, product detail) to ensure alignment across divisions and product lines.
Created UX writing guidelines to align brand tone and voice with UX writing best practices. This also provided governance for future UX writers to produce consistent, on-brand content.
Led content-first working sessions with product owners and SMEs to capture insights and prioritize key messages.
Global content structure, page strategy, and UX writing guidelines created for UX team socialization.
Creating the Content
Developed 60+ page-level briefs and outlines to drive clarity, secure early stakeholder buy-in, and streamline the writing process.
Delivered UX content that brought Solventum’s brand to life while guiding the copywriting team in crafting accurate, accessible product copy.
Hosted live, iterative feedback sessions to accelerate reviews, build cross-functional alignment, and support agile content delivery.
Refined structures and content decisions through regular alignment sessions with UX, marketing, and product teams.
FigJam board from a collaborative session with SMEs and stakeholders, reviewing a work-in-progress product landing page outline.
Lessons Learned
Users need patterns, not pages.
Building consistency across a net-new site required focusing on reusable structures and content patterns that could scale across business lines. This helps users learn how to navigate with confidence.
Early structure makes everything easier.
Establishing clear IA, page-level strategies, and content templates upfront saved time later in production and ensured the final experience felt cohesive and intuitive for users.
Specialists need guidance, too.
While product owners and SMEs brought deep knowledge, they often needed help translating that into clear, user-friendly messaging. Collaborative working sessions helped bridge that gap.
A new brand requires more than new visuals.
Without an established voice or UX standards, content played a critical role in shaping how users would perceive and trust the Solventum brand from day one.
Top-down view of four finalized Dental pages, each screen showing a deeper level (e.g. homepage, business line page, product category page, support page).